Shenzhen Chang Yi aviation enterprise management philosophy and development strategies 1. Enterprise spirit: tough to survive, intelligence development Is the enterprise spirit of enterprise awareness and mental state, is the character of the core business, but also the core of corporate mindset. "Tenacious desire to survive," "well versed in nature, society, the wisdom of the law of survival" is a natural way, is all the spirit of Chang Yi essence of air. Tough, Chang Yi is central to the spirit of aviation. Indomitable vigor and indomitable will, is Chang Yi aviation survival and development of major weapons. Even as the life of a desperate position, but also tough to survive in the competitive market, only full of desire to survive, fighting those who dare to explore and possible long-term development. Wisdom is Chang Yi aviation survival. Wisdom, that is, a proper insight into the Duirenduishi and judgments, and judgments based on such actions on the right. Chang Yi aviation survival of wisdom, well versed in the laws of nature and society, primarily in the following areas: First, the large and harmonious outlook. That adhering to a pervasive great harmony, great wisdom, global concept, advocated in a number of different things and things between the different stages of development and actively seek the best balance, in order to achieve the most positive development. Second, the largest cooperative concept. About the government, the public, employees, shareholders, competitors Dengjun treated as an object of cooperation, and actively integrating the use of various resources (including physical resources and intangible resources), such as local cultural resources, advanced resources, government resources, customer relationship resources , information resources, and even competitors-related resources. Third, the pragmatic roots of the spirit, the spirit of the initiative to adapt to the environment. On the one hand, Chang Yi Aviation understands "planted too deep, stabilize, grow big" the essence of survival, focusing on step by step to move forward, not instant success, not impetuous. On the other hand, Chang Yi-air with flexibility and quality, good at constantly adjust to the changing environment, in a complex market environment, intellectual development. These three spiritual interpenetration, mutual support, constitutes a strong viable businesses throughout the body, are indispensable. 2. Philosophy: Due to the situation and as a result of people and the change Philosophy is the enterprise operating in the right people, things, as well as understanding of the rules is that an enterprise"s survival. Chang Yi aviation philosophy and flexible according to the general trend changes, according to people"s need to decide conduct of operations, in the spirit and dedication to pursue the course in harmony with a variety of relationships. "Potential" is an internal and external environment of business survival general. Business survival and development must be born potential, because potential into it. Changes in the environment will bring new opportunities for the Group, or to bring the potential risks. Chang Yi aviation market expansion behavior must first understand the current situation, including macroeconomic trend, business trend, the industry trend, take full advantage of the market environment in the process of change to find opportunities for business survival point. In the same time due to potential expansion, the Group should be changed due to person, people-oriented. The development of society, business progress, its ultimate aim is to achieve human development. For service industries, markets, opportunities are always deep in the heart of the customer, which requires enterprises to insight into the customer"s heart, before the customers find that their hidden needs, and explore them to form their own advantage, and create market opportunities , walking in front of in the industry. 3. Business purposes: efficiency-oriented, help circulation Business purpose is the main business purpose and intent of its ＆#118alue in the enterprise operational implementation. "Efficiency" is the essence of existence logistics company, "circulation" is a logistics company is committed to the ultimate goal. Logistics distribution of social resources as a service industry, efficiency is life of the country. Efficiency contains two aspects of time and quality. For the modern logistics and high-speed operation of the modern economy means that the ＆#118alue of time. Efficient logistics companies allow customers to save valuable time needed for resource flow, giving customers the time ＆#118alue; efficiency also means that at the same time can bring the greatest performance. Chang Yi air logistics companies should adhere to the efficiency-oriented, giving customers time and quality of double the ＆#118alue of the benefits at the same time benefit our customers the achievements themselves. Optimize the flow of social resources is a logistics company"s major role in the existence and purpose. Chang Yi air logistics companies need from time to time to clear the flow of resources, optimizing resource allocation for their own priorities, and time to achieve a reasonable distribution of social resources as a whole and the smooth flow of the inexhaustible efforts. 4. Operating principles: a comprehensive integration of resources, build efficient platform for Business management policy is among the guiding principles. Chang Yi Airlines operations there are two principles: First, the active integration of a variety of beneficial resources to serve its own purposes; second is to strengthen the capacity to improve efficiency and create an integrated, efficient and modern logistics platform. Good integration of resources is the Chang-yi, one of the core competitiveness of airlines. At present, third-party logistics enterprises operate their own resources are limited, very difficult to have all of the logistics chain of resources, resource integration into company operations to improve the level and quality guarantee system bottlenecks. And Chang Yi-air long-held advantage lies precisely in its ability to integrate resources in the future should continue to build on this advantage, and constantly seek to reduce operating costs and service capabilities. The efficiency of the logistics life. Currently on the market for logistics enterprise"s comprehensive strength requirement is very complex, covering a variety of services to establish a logistics platform to meet the diverse needs of logistics customers are important, but efficiency has always been the essential requirement of customers, but also logistics enterprises should firmly master"s core competitiveness. Chang-Yi air logistics company understands this, which create "indomitable spirit" type of efficient platform to help customers operate, creating a powerful, unique corporate competitiveness. 5. Brand Target: rooted in China, serve the global The pursuit of business objectives ultimately the direction of the enterprise, but also enterprises in quite a long time reflected their own position. Chang Yi air logistics companies should have enough in China, but to target the world. A foothold in China, Chang Yi stressed that the development of aviation logistics company based on the local road to adequate resources, including cultural resources, human resources, customer resources, relationships, resources, policy resources, natural resources and so on, and be good at integration and utilization; the same time, Chang Yi Airlines Logistics company"s development must start at home, a firm foothold in the domestic market and have a certain competitiveness, it has access to global capital. Services to the world, Chang Yi air should strive to create an international logistics brand influence. In China, under the premise is rooted grasp the trend of economic globalization and seize China is gradually integrating into the global economic circle historic opportunity to learn the advanced international logistics knowledge, to create efficient and modern major logistics brands, actively seeking international cooperation to Chang Yi aviation logistics services to the global embedded in the whole logistics system, and to the international branding.